Privacy policy

1Summary

Bloomgrid ("the game") is a free puzzle game for Android phones and tablets, published by Reimagined Bits ("we", "us"). This policy explains what information the game uses, why, and the choices you have.

In short: the game has no accounts of its own, no analytics and no servers of its own. Your stars, scores, flowers and settings stay on your device. The free version shows ads from Google AdMob, and Google collects some device information to deliver and measure those ads. If you use Google Play Games, your scores can be posted to its world leaderboards. When you first open the game it asks your age group, and keeps the answer on your device: players under 18 only get non-personalized, age-appropriate ads, and adults are asked for consent first where the law requires it.

2Information kept on your device

The game saves the following on your device:

• Your progress: Journey stars, best scores, Daily Seed results and streak, boosters and greenhouse flowers
• Your local high score lists
• Your settings: language, light or dark theme, sound, volume and vibration, and which tutorials you have seen
• Your age group (under 13, 13 to 17, or 18 or older), used only to choose how ads are shown
• Whether "No Ads" has been bought

This information never leaves your device and we never see it. Settings > Reset progress deletes your stars, scores, flowers and boosters, and uninstalling the game deletes everything.

3Ads

The game is free because it shows ads served by Google AdMob. To show and measure ads, prevent fraud and keep the ads system working, the Google Mobile Ads SDK built into the game may collect and send to Google:

• Device identifiers, such as the Android advertising ID
• IP address, which can give an approximate location
• Ad interactions, such as which ads were shown or tapped
• Diagnostic information, such as crash logs and performance data from the ads SDK
• Basic device information, such as device model, operating system version and language

Google's use of this data is described in How Google uses information from sites or apps that use its services and the Google Privacy Policy.

When and how ads appear

• Ads never appear on the board while you play.
• A banner can appear on menu screens.
• A full-screen ad can appear after a game ends, but never in your first two games, and then at most once every three games.
• You can choose to watch a video ad to keep going after a game over, to get five more moves, or to get a booster. This is always optional.

Ads by age group

Ads are only requested after you have answered the age question. How they are shown depends on the answer, as described in Age and children:

Your choices

• European Economic Area, United Kingdom and Switzerland (players 18 or older): before any ad is shown, the game asks for your consent through Google's consent form. Ads are only requested after the form allows it. You can change your choice at any time under Settings > Ad privacy choices.
• Android: you can reset or delete your advertising ID, or opt out of personalized ads, in your device's Settings > Privacy > Ads (the exact menu depends on the device).
• You can also manage the ads Google shows you in Google My Ad Center.

4"No Ads" purchase

"No Ads" is a one-time purchase made through Google Play. It turns off every ad, and the rewards from optional video ads are then given without an ad. Google Play processes the payment and tells the game that the purchase was made, so the game can turn ads off and restore the purchase after a reinstall, automatically or with Settings > Restore purchase. We never receive your payment details. Purchases are governed by the Google Privacy Policy.

5Google Play Games leaderboards

Bloomgrid has world leaderboards for the best Classic score, the Daily Seed score and Journey stars through Google Play Games. If Play Games is installed and you are signed in to it, it signs you in to the game on its own; there is no login screen in the game and we run no server.

• When you set a score, the game sends it to Google Play Games, which shows it on the leaderboard with your Play Games profile name and avatar.
• Google Play Games handles your profile and its visibility under the Google Privacy Policy. You can change your gamer profile, or stop using Play Games, in the Play Games app.
• We never receive your Google account details.

If you don't use Play Games, or are offline, nothing is sent and the game keeps local high score lists only.

Sharing the game

Settings > Share Bloomgrid opens your device's share sheet with a link to the game on Google Play. Nothing is shared unless you pick an app and send it.

6Device permissions

The game asks for only these Android permissions, and none of them shows a prompt:

• Internet: to load ads, check purchases with Google Play and post leaderboard scores. The game itself works offline.
• Vibrate: for gentle vibrations as game feedback. You can turn vibration off in Settings.
• Google Play billing: to make the "No Ads" purchase through Google Play.

The game does not use your camera, microphone, contacts, photos or location.

7Summary of data collected

All data sent over the internet by the game is encrypted in transit. We do not sell your personal information.

8Age and children

When you first open the game, it asks which age group you are in: under 13, 13 to 17, or 18 or older. The game never asks for an exact age or date of birth. The answer is saved only on your device, is never sent to us or to Google, and is used only to choose how ads are shown:

• Under 13: ad requests are marked as directed to children, ads are never personalized and are limited to content suitable for all ages (rated G), and the advertising ID is not used for personalization.
• 13 to 17: ad requests are marked as coming from a user under the age of consent, and ads are never personalized and are limited to content rated T (teen) or lower.
• 18 or older: ads are shown as described in Ads, after the consent form where the law requires it.

You can change your age group later in Settings. Moving to an older group needs a grown-up's check, so that a young child does not switch to adult ads by themselves.

We do not knowingly collect personal information from children, and the game never asks for a name, email address or photo. If you believe a child's personal information has been collected through the game, contact us and we will work with you and Google to address it.

Google Play Games has its own age rules for profiles and leaderboards; see the Google Play Games help.

9Legal basis (EEA, UK and Switzerland)

For players 18 or older, personalized ads, and any use of cookies or device identifiers that requires it, are based on your consent, which you can withdraw at any time under Settings > Ad privacy choices. Players under 18 only get non-personalized ads. Non-personalized ads and fraud prevention are based on our legitimate interest in offering the game for free. Purchases are processed to perform the purchase contract. Leaderboard scores are posted to provide the leaderboard feature you choose to use through Google Play Games.

10Retention and international transfers

We do not store any data on our own servers. Data on your device is kept until you uninstall the game or clear its data. Data collected by Google, including leaderboard scores, is kept and may be processed outside your country according to Google's policies and its safeguards for international transfers.

11Your rights and choices

Depending on where you live, you may have the right to access, correct, delete or object to the use of your personal data, and to complain to your local data protection authority. Because we hold no personal data ourselves, the quickest way to use these rights is through the controls described above and through Google My Ad Center. You can also contact us and we will help.

To delete everything the game stores on your device, uninstall the game or clear its data in your device's settings.

12Changes to this policy

If this policy changes, the new version will be posted at this address with a new "Last updated" date. Significant changes will also be mentioned in the game's update notes.

13Contact

Reimagined Bits
Email: reimaginedbits@gmail.com
Google Play: Reimagined Bits